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Helly Hansen is one of the world's most traditional brands in the development of outdoor, nautical and professional clothing. Founded in 1877 in Norway, the brand created its first waterproof garments for sailors who faced the demanding conditions of the North Atlantic on a daily basis. This strong connection to the sea, nature and extreme environments continues to define Helly Hansen's identity to this day.
The brand is recognised for its innovative technologies to protect against rain, wind and cold. Solutions such as HELLY TECH®, which offers waterproof and breathable protection, LIFA®, developed for efficient moisture management, and LIFA INFINITY™ and LIFA INFINITY PRO™ technologies, which provide long-lasting protection without the use of PFCs, have made Helly Hansen a benchmark in the outdoor sector.
Helly Hansen products are used by sailors, mountain guides, ski instructors, rescue teams and outdoor enthusiasts all over the world. The brand is particularly prominent in the sailing and winter sports segments, working closely with professionals to test and perfect its products in real-life conditions.
Today, Helly Hansen stands for functional, durable and reliable equipment designed to withstand demanding weather conditions. From hiking and outdoor activities to adventures in alpine and maritime environments, the brand combines Norwegian tradition, technological innovation and timeless Scandinavian design to offer performance and comfort in any challenge.
