{"id":39589,"date":"2025-09-19T08:43:40","date_gmt":"2025-09-19T08:43:40","guid":{"rendered":"https:\/\/norwinoutdoor.pt\/?page_id=39589"},"modified":"2025-11-19T19:19:34","modified_gmt":"2025-11-19T19:19:34","slug":"patagonia","status":"publish","type":"page","link":"https:\/\/norwinoutdoor.pt\/en\/patagonia\/","title":{"rendered":"Patagonia - the cult brand of high-quality outdoor clothing committed to environmental protection and sustainability"},"content":{"rendered":"\t\t
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Patagonia \u2013 Qualidade e responsabilidade\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A Patagonia<\/strong> \u00e9 muito mais do que um fabricante de roupa de alta qualidade para atividades ao ar livre. \u00c9 uma marca reconhecida internacionalmente pelo consumo consciente, responsabilidade ecol\u00f3gica e compromisso real com a prote\u00e7\u00e3o do planeta. Fundada em 1973 pelo escalador norte-americano Yvon Chouinard<\/strong>, nasceu da paix\u00e3o pela natureza e da vontade de criar equipamento duradouro, que ajudasse a preservar o ambiente em vez de o prejudicar. Hoje, a Patagonia \u00e9 uma refer\u00eancia global em sustentabilidade, justi\u00e7a social e ativismo ambiental.<\/p>

\u2193<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logotipo\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Foto de Timur Kozmenko<\/a> na Unsplash<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Patagonia - uma marca com atitude<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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O que distingue a Patagonia de outras marcas de atividades ao ar livre \u00e9 a clareza radical da sua postura:<\/p>

\u00abWe\u2019re in business to save our home planet.\u00bb \/ \u00abEstamos no mercado para salvar o nosso planeta.\u00bb<\/strong><\/p>

Este lema n\u00e3o \u00e9 uma frase vazia de rela\u00e7\u00f5es p\u00fablicas, mas uma realidade vivida em toda a empresa \u2014 desde a cadeia de abastecimento at\u00e9 ao servi\u00e7o ao cliente. H\u00e1 d\u00e9cadas que a Patagonia doa uma parte dos seus lucros a organiza\u00e7\u00f5es ambientais, assume publicamente uma posi\u00e7\u00e3o contra a fast fashion e incentiva os seus clientes a reparar as suas roupas em vez de comprar novas. O compromisso com a sustentabilidade faz parte da identidade da marca e est\u00e1 presente nas suas decis\u00f5es do dia a dia.<\/p>

Em 2022, a Patagonia voltou a marcar a diferen\u00e7a ao transformar a empresa numa funda\u00e7\u00e3o, uma decis\u00e3o tomada pelo fundador, Yvon Chouinard, com o objetivo de dedicar todos os lucros futuros ao combate \u00e0 crise clim\u00e1tica e \u00e0 prote\u00e7\u00e3o da natureza intacta. Foi um passo sem precedentes, que demonstrou de forma clara o quanto a marca leva a s\u00e9rio os seus valores e a sua miss\u00e3o ambiental.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a9 Woods Wheatcroft<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a9 Ben Ditto<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Qualidade que dura<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Os produtos Patagonia<\/b> destacam-se n\u00e3o s\u00f3 pela \u00e9tica, mas tamb\u00e9m pela funcionalidade sem compromissos. Seja em casacos t\u00e9cnicos, camadas interm\u00e9dias isolantes, casacos de penas ultraleves ou mochilas robustas, cada pe\u00e7a \u00e9 pensada ao detalhe, testada em condi\u00e7\u00f5es reais e criada para durar. A marca recorre maioritariamente a materiais reciclados, biodegrad\u00e1veis ou certificados pela bluesign\u00ae<\/b>, garantindo um menor impacto ambiental. Grande parte do vestu\u00e1rio \u00e9 ainda certificada Fair Trade\u2122<\/b>, refor\u00e7ando o compromisso com pr\u00e1ticas respons\u00e1veis em toda a cadeia de produ\u00e7\u00e3o.<\/p>

Escolher Patagonia \u00e9 optar por mais do que vestu\u00e1rio outdoor de alta qualidade. \u00c9 escolher uma atitude clara: rejeitar a mentalidade descart\u00e1vel e valorizar produtos feitos com prop\u00f3sito, respeito pelas pessoas e cuidado com a natureza.<\/strong><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"\"<\/div>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tPatagonia e Norwin Outdoor\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\n\t\t\t\t\t

Na Norwin Outdoor<\/b>, partilhamos os valores da Patagonia: qualidade, sustentabilidade, esp\u00edrito aventureiro. \u00c9 por isso que temos uma sele\u00e7\u00e3o dos melhores produtos da Patagonia \u2013 perfeitos para a tua pr\u00f3xima caminhada, trekking ou vida ao ar livre. Desde a leve camisola R1\u00ae<\/b> at\u00e9 ao casaco imperme\u00e1vel Torrentshell<\/b>, desde cal\u00e7as<\/b> funcionais at\u00e9 acess\u00f3rios funcionais \u2013 cada pe\u00e7a representa durabilidade, qualidade e prote\u00e7\u00e3o ambiental.<\/p>\n<\/div>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"S\u00edmbolo<\/div>\"Patagonia\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Patagonia\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Better Sweater\u00ae 1\/4-Zip Fleece<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\n\t130,00 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Select options<\/span><\/a>\t\n\t\tThis product has multiple variants. The options may be chosen on the product page\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t
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\"S\u00edmbolo<\/div>\"Colete\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Colete\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Better Sweater\u00ae Fleece Vest<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\n\t120,00 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Select options<\/span><\/a>\t\n\t\tThis product has multiple variants. The options may be chosen on the product page\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\n\t\t\t\t\"Patagonia\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Patagonia\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Black Hole\u00ae Cube 3L<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\n\t39,90 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Add to basket<\/span><\/a>\t\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\tSold out<\/span>\t\t\t<\/div>\n\t\t\t\"Mochila\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Mochila\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Black Hole\u00ae Pack 25L<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\n\t149,90 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Read more<\/span><\/a>\t\n\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t
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\n\t\t\t\n\t\t\t\t\"Patagonia\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Patagonia\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Boardshort Logo Uprisal Hoody<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\n\t99,90 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Select options<\/span><\/a>\t\n\t\tThis product has multiple variants. The options may be chosen on the product page\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t
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\"S\u00edmbolo<\/div>\"Patagonia\t\t\t<\/a>\n\n\t\t\t\t\t\t
\n\t\t\t\t\"Patagonia\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t
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Patagonia Capilene\u00ae Cool Merino Blend T-Shirt<\/a><\/h3>\t\t\t
Patagonia<\/a><\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tBege\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\t\t\t\t\t\t\n\t80,00 €<\/span><\/bdi><\/span><\/span>\n\n\t\t\t
\n\t\t\t\t<\/span><\/span>Select options<\/span><\/a>\t\n\t\tThis product has multiple variants. The options may be chosen on the product page\t<\/span>\n\t\t\t<\/div>\n\t\t\t<\/span>\t\t<\/div>\n\n\t\t
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\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t\tCompare<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\tQuick view\t\t\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\tAdd to wishlist<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/div>\n\t\n\t<\/div>\n<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\n\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\tLoad more products<\/span><\/a>\n\t\t\t\t\t
Loading...<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Projetos e programas ambientais da Patagonia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\ud83c\udf0d 1% for the Planet<\/h3>

Desde 1985, a Patagonia compromete-se a doar 1 % das suas vendas para a preserva\u00e7\u00e3o e recupera\u00e7\u00e3o do meio ambiente natural.<\/p>

At\u00e9 hoje, a marca j\u00e1 destinou mais de 140 milh\u00f5es de d\u00f3lares em donativos monet\u00e1rios e materiais a organiza\u00e7\u00f5es ambientais em todo o mundo \u2014 sobretudo a iniciativas locais que fazem a diferen\u00e7a nas suas comunidades.<\/p>

Em 2002, Yvon Chouinard, fundador da Patagonia, e Craig Mathews, propriet\u00e1rio da Blue Ribbon Flies, criaram a organiza\u00e7\u00e3o sem fins lucrativos 1% for the Planet para inspirar outras empresas a seguirem o mesmo caminho.<\/p>

Saber mais \u2192\u00a0<\/a><\/p>

\ud83d\udd27 Worn Wear<\/h3>

O programa Worn Wear promove a repara\u00e7\u00e3o, reutiliza\u00e7\u00e3o e reciclagem de roupa e equipamento outdoor. O objetivo \u00e9 prolongar ao m\u00e1ximo a vida \u00fatil dos produtos e reduzir o consumo de recursos.<\/p>

Saber mais \u2192\u00a0<\/a><\/p>

\u270a Patagonia Action Works<\/h3>

A plataforma Patagonia Action Works liga pessoas a organiza\u00e7\u00f5es ambientais, peti\u00e7\u00f5es e projetos de voluntariado. \u00c9 uma forma pr\u00e1tica de participar e apoiar causas locais de prote\u00e7\u00e3o ambiental.<\/p>

Saber mais \u2192\u00a0<\/a><\/p>

\ud83d\udce3 Campaigns<\/h3>

A Patagonia realiza regularmente campanhas globais para aumentar a consciencializa\u00e7\u00e3o sobre temas ambientais e sociais. A marca utiliza a sua voz e influ\u00eancia para inspirar mudan\u00e7as pol\u00edticas e culturais.<\/p>

\ud83c\udf3e Regenerative Organic Certified\u2122<\/h3>

A Patagonia apoia a agricultura regenerativa, que melhora a sa\u00fade do solo, ajuda a capturar CO\u2082 e promove a biodiversidade. O selo Regenerative Organic Certified\u2122 garante os mais altos padr\u00f5es ecol\u00f3gicos e sociais.<\/p>

Saber mais \u2192\u00a0<\/a><\/p>

\u267b\ufe0f Responsible Materials<\/h3>

A Patagonia aposta em materiais sustent\u00e1veis e reciclados, como algod\u00e3o biol\u00f3gico, poli\u00e9ster reciclado e penas obtidas de forma respons\u00e1vel. O objetivo \u00e9 alcan\u00e7ar a m\u00e1xima transpar\u00eancia e reduzir ao m\u00ednimo a pegada ecol\u00f3gica.<\/p>

Saber mais \u2192\u00a0<\/a><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a9 Justin Bastien<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a9 Steve Ogle<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u00a9 Dave Smith<\/span><\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Patagonia \u2013 Qualidade e responsabilidade A Patagonia \u00e9 muito mais do que um fabricante de roupa de alta qualidade para<\/p>","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39589","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/pages\/39589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/comments?post=39589"}],"version-history":[{"count":47,"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/pages\/39589\/revisions"}],"predecessor-version":[{"id":41343,"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/pages\/39589\/revisions\/41343"}],"wp:attachment":[{"href":"https:\/\/norwinoutdoor.pt\/en\/wp-json\/wp\/v2\/media?parent=39589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}