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Patagonia - Quality and responsibility
A Patagonia is much more than a manufacturer of high-quality outdoor clothing. It is a brand that is internationally recognised for its conscious consumption, ecological responsibility and real commitment to protecting the planet. Founded in 1973 by American climber Yvon Chouinard, Patagonia was born out of a passion for nature and a desire to create durable equipment that would help preserve the environment rather than harm it. Today, Patagonia is a global benchmark in sustainability, social justice and environmental activism.
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Photo by Timur Kozmenko in the Unsplash
Patagonia - a brand with attitude
What sets Patagonia apart from other outdoor brands is the radical clarity of its stance:
Ā«We're in business to save our home planet.Ā» / Ā«We're in business to save our home planet.Ā»
This motto is not an empty PR phrase, but a lived reality throughout the company - from the supply chain to customer service. For decades, Patagonia has donated a portion of its profits to environmental organisations, publicly takes a stance against fast fashion and encourages its customers to repair their clothes instead of buying new ones. The commitment to sustainability is part of the brand's identity and is present in its day-to-day decisions.
In 2022, Patagonia once again made a difference by turning the company into a foundation, a decision taken by founder Yvon Chouinard with the aim of dedicating all future profits to fighting the climate crisis and protecting unspoilt nature. It was an unprecedented step that clearly demonstrated how seriously the brand takes its values and its environmental mission.
Ā© Woods Wheatcroft
Ā© Ben Ditto
Quality that lasts
The products Patagonia stand out not only for their ethics, but also for their uncompromising functionality. Whether it's technical jackets, insulating mid-layers, ultra-lightweight down jackets or robust backpacks, each piece is thought out in detail, tested in real conditions and created to last. The brand uses mostly recycled, biodegradable or certified materials. bluesignĀ®, guaranteeing a lower environmental impact. Most of the garments are also certified Fair Tradeā¢, reinforcing the commitment to responsible practices throughout the production chain.
Choosing Patagonia means opting for more than high-quality outdoor clothing. It's choosing a clear attitude: rejecting the throwaway mentality and valuing products made with purpose, respect for people and care for nature.
Patagonia and Norwin Outdoor
In Norwin OutdoorWe share Patagonia's values: quality, sustainability, adventurous spirit. That's why we have a selection of the best Patagonia products - perfect for your next hike, trek or outdoor life. From lightweight R1Ā® jersey until Torrentshell waterproof jacketsince trousers to functional accessories - each piece stands for durability, quality and environmental protection.
Patagonia Better SweaterĀ® 1/4-Zip Fleece
130,00 ā¬
Patagonia Better SweaterĀ® Fleece Vest
120,00 ā¬
Patagonia Boardshort Logo Uprisal Hoody
99,90 ā¬
Patagonia CapileneĀ® Cool Merino Blend T-Shirt
Patagonia's environmental projects and programmes
š 1% for the Planet
Since 1985, Patagonia has pledged to donate 1 % of its sales to the preservation and restoration of the natural environment.
To date, the brand has given more than 140 million dollars in monetary and material donations to environmental organisations around the world - above all to local initiatives that make a difference in their communities.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, created the non-profit organisation 1% for the Planet to inspire other companies to follow suit.
š§ Worn Wear
The Worn Wear programme promotes the repair, reuse and recycling of outdoor clothing and equipment. The aim is to maximise the useful life of products and reduce resource consumption.
ā Patagonia Action Works
The Patagonia Action Works platform connects people with environmental organisations, petitions and volunteer projects. It's a practical way to get involved and support local environmental protection causes.
š£ Campaigns
Patagonia regularly runs global campaigns to raise awareness of environmental and social issues. The brand uses its voice and influence to inspire political and cultural change.
š¾ Regenerative Organic Certifiedā¢
Patagonia supports regenerative agriculture, which improves soil health, helps capture COā and promotes biodiversity. The Regenerative Organic Certifiedā¢ label guarantees the highest ecological and social standards.
ā»ļø Responsible Materials
Patagonia relies on sustainable and recycled materials, such as organic cotton, recycled polyester and responsibly sourced feathers. The aim is to achieve maximum transparency and minimise the ecological footprint.
Ā© Justin Bastien
Ā© Steve Ogle
Ā© Dave Smith
